Lighting Up Your Business: Commercial Outdoor Lighting Design

January 13, 2017 by Valerie Griffiths

The Vegas strip is known for its plethora of lights. They are installed as a way to draw attention, and it works! They are meant to help attract visitors into hotels, casinos, restaurants, and more.

These businesses go to extremes when it comes to commercial lighting, but they certainly have the right idea. Light draws the eye and creates a welcoming aesthetic. It also helps workers and customers safely navigate the property and feel safe approaching the building.

So how do you design commercial outdoor lighting so it’s appropriate and effective? We recently assisted East Coast Construction in installing lights for a sign out front. We also installed LED floodlights on all four corners of the Premier Landscaping building to light the outdoor space (where equipment is stored) so workers can access it safely.

Here are our top three tips for lighting up your business:

1. Go LED. Though halogen bulbs are cheaper up front, LED offer up to 80% savings on your energy costs. They also burn up to 50,000 hours, compared to 5,000 with halogen bulbs! Because LED bulbs are reliable and can last up to 10 years, maintenance becomes much less of a burden in hard-to-reach outdoor spaces. Bonus: Choosing LED is an eco-conscious decision that you (and your customers) can feel good about.

2. Show off. Make sure your business name or logo and your building are visible at all hours. This helps people find their way to and around your property. It also creates recognition for your business and keeps it top-of-mind with future customers. Work with your licensed electrician to determine the right kind of lighting to highlight your business, day or night.

3. Be strategic. Team up with a professional to create a lighting plan. Flooding your business with lights can create a harsh environment as well as a glare that may deter customers and bother neighbors. The wrong kind of lighting can detract from your first impression. Your licensed electrician will help you make educated decisions on what type of lighting is suitable, how your lights are aimed and angled, and how they can complement your existing outdoor security efforts.

So, what are you waiting for? Bring your business to light, and people won’t be able to help but notice you.